Social Media Automation

Publish and schedule across X, LinkedIn, Facebook, Instagram, Pinterest, Threads, YouTube and TikTok with multi-account targets, the occasion-aware social calendar and Auto-Reply.

Social Media Automation

Social lives in the Engage & Promote area and covers publishing, scheduling, occasion-aware planning, replies and analytics.

The social screens

  • Inbox (/social/inbox) — incoming social conversations. Requires a Business plan or above.
  • Hub (/social/hub) — every post in card, list or calendar view.
  • Schedule (/social/schedule) — the posting schedule for the selected website.
  • Calendar (/social/calendar) — the occasion-aware social calendar.
  • Auto-Reply (/social/engagement) — the engagement inbox and automated replies.
  • Analytics (/social/analytics) — engagement and performance per platform.

Supported platforms

X (Twitter), LinkedIn, Facebook, Instagram, Pinterest, Threads, YouTube and TikTok are fully supported. Medium and Reddit appear in the UI as coming soon.

Multiple accounts per platform

Posting targets are stored as website-to-account mappings, so a single website can publish to several accounts of the same type — for example two Facebook Pages, multiple LinkedIn organisations or several X accounts. Each target carries its own auto-publish switch, last-posted timestamp and authentication error state, so one expired token never blocks the rest.

The Social Hub

The Hub lists posts with their platform, target account, linked article, scheduled and published times, engagement metrics and errors. Filter by status (published, scheduled, pending, failed), by time window (today, week, month, year or a custom range) and by date field, switch between cards, list and calendar views, reschedule failed posts in bulk, and repost successful content.

The social calendar

The calendar is opt-in and occasion-aware. It draws on a curated catalogue of public holidays, awareness days, commerce dates, cultural moments and industry days filtered by your countries and niches, and you can add custom days or import your own. ScaleBlogger can populate a planning horizon with post angles, then generate platform-tailored posts. Entries move through proposed → approved → scheduled → generated → published (or dismissed/skipped), and every date carries a sensitivity class (post, careful, no-post) so sensitive occasions are handled appropriately. Generated posts flow through the normal queue and the brand-safety gate before publishing.

Auto-Reply

The engagement inbox collects comments and mentions and can draft or send replies for you, subject to the engagement autonomy mode (suggest, approve or autopilot) and its daily cap.

Credits

Social AI actions are metered: AI post text 0.5 credits, single social image 0.5, a carousel 3.5, a trend-driven post 1, an engagement reply 1, populating the calendar 2, and each calendar-generated post 1.

Plans

Social Hub, scheduling and analytics require a Pro plan or above; the Social Inbox requires Business or above. Starter and Growth workspaces can add the Social Media Suite add-on instead of upgrading.