Email Marketing Capture Forms & Notifications

Build popup, inline, bar, and slide-in email capture forms, embed the widget, and automate blog-published and weekly digest emails.

Email Marketing Capture Forms & Notifications

Audience: ScaleBlogger users growing a subscriber list from their website and automating subscriber emails.


Overview

Capture forms collect email addresses from visitors to your site, and notifications email your subscribers automatically when you publish content. Both live under Marketing → Email Marketing (Capture Forms and Notifications) and require the same Business-plan Email Marketing entitlement as campaigns.

Creating a capture form

On Capture Forms, click New Form and configure:

  • Name and Website — forms belong to one of your websites.
  • Form type — Popup, Inline, Bar, or Slide-in.
  • Trigger type — Exit Intent, Scroll % (set the percentage), Timer (set a delay in seconds), or Immediate.
  • Headline, Description, CTA text, and Success message — the copy visitors see.
  • Display frequency — Once per session, Once per day, Once ever, or Always.
  • Active — toggle the form on or off without deleting it.

Installing the widget

Each website gets a site key, created automatically the first time you open the embed panel. Copy the snippet and paste it before the closing </body> tag of your site:

<script src="https://app.scaleblogger.com/widget/email-capture.js" data-site-key="YOUR_SITE_KEY"></script>

One snippet serves every active form for that website, so you do not need to re-embed when you add or edit a form. Addresses collected by the widget appear on the Subscribers page with the source Widget, and can be targeted from segments using a rule on Source.

Automated notifications

The Notifications page controls two automated emails:

NotificationWhat it doesTiming
Blog PublishedEmails your subscribers whenever you publish a new article.On publish
Weekly DigestSends a weekly summary of your published content.Your chosen day at 9:00 AM UTC

Each notification has an on/off switch, and the Weekly Digest lets you pick the day of the week. Recent activity is listed underneath with a status of sent, failed, or skipped.

Testing a notification

The Send test button writes a test entry to the notification log with the status skipped — it does not deliver a real email. Real emails go out when you actually publish an article (Blog Published) or when the weekly digest job runs.

Best practices

  1. Start with Exit Intent or a scroll trigger around 50% so the form appears after a visitor has engaged.
  2. Use Once per session or Once per day to avoid annoying repeat visitors.
  3. Keep the headline and CTA specific about what subscribers receive.
  4. Deactivate a form instead of deleting it if you only want to pause it.
  5. Check the notification log after publishing to confirm your subscribers were emailed.