Analyze: Value Report, Outcomes & Channel Analytics

The Analyze area collects content and channel analytics, the Outcome Dashboard, and the Value Report in one place.

Analyze: Value Report, Outcomes & Channel Analytics

Analyze is the results area of ScaleBlogger. Instead of hunting for analytics inside each channel, every reporting screen is collected on one landing page at /analyze, presented as cards with tabs for All, Content, Channels, and Reports.

What is in each group

GroupScreens
ContentPerformance Analytics (/content-studio/analytics), ROI Dashboard (/content-studio/roi)
ChannelsSocial Analytics (/social/analytics), Outreach Analytics (/outreach/analytics), Email Analytics (/marketing/email/analytics)
ReportsOutcome Dashboard (/outcomes), Agency Command Center (/outcomes/agency), Value Report (/value-report)

These are the same screens as before, just re-homed here, so their URLs and permissions are unchanged. Channel analytics inherit the access rules of their channel: if you cannot use Social or Outreach, their analytics do not appear, and cards you are not entitled to show a Locked badge that opens an upgrade prompt when clicked.

Outcome Dashboard

The Outcome Dashboard (also called the Outcome Command Center) answers "what did the agents actually do this week?" for the selected website. It opens with a plain-language headline — how many actions the agents took, how many blog posts and social posts you published, how many wins were scored, and how many items need your approval — followed by:

  • Channel health — a grid of how each channel is performing.
  • Wins & receipts — concrete results with the measured delta.
  • What ScaleBlogger did — a feed of recent agent actions.
  • Pending approvals — anything waiting on a human.

Value Report

The Value Report translates your output into money and hours saved versus hiring the work out. It breaks the total down by asset type — briefs, writing, featured images, charts and diagrams, infographics, and templates — as a bar chart of hours saved and a pie chart of value, using your brand settings for presentation. Export prints the report, which is also how you save it as a PDF.

The estimates use fixed industry benchmarks, for example: 100 USD and 2 hours per brief; 0.18 USD per word with 3 hours of writing per 500 words at a 75 USD hourly rate; 75 USD and 1.5 hours per featured image; 50 USD and 2 hours per chart or diagram; 150 USD and 4 hours per infographic; and 75 USD and 3 hours per template. They are benchmark-based estimates, not billing figures.

Before you start

Both the Outcome Dashboard and the Value Report are per-website: select a website in the sidebar first, otherwise they ask you to pick one.